Digital Marketing for Super Bowl LI -myassignmenthelp.com

Question: Discuss about theDigital Marketing for Super Bowl Ll. Answer: The Brand Mr. Clean is the name of the brand owned by Procter Gamble, which is used for an all-purpose cleaning. The product was created by Linwood Burton as an effort for cleaning ships back in his days instead of just paying huge amounts. He later went on to sell the product to Procter Gamble. With its television commercial in 1958, within six months it became the best and high-selling household cleaner available in the market. Its initial live-action versions were portrayed by character actor House Peters Jr. After 60 years of existence they made it into Super Bowl (Mr Clean, 2017). Analysis Super Bowl LI is Mr. Cleans Super Bowl debut after 60 years of existence. The super Bowl spot cost the company around $5 million, excluding production costs (Breslin, 2017). The success of all this ad lies in the occurrence that the sexualization of Mr. Clean ended up being comical as it was revealed that he is just a figment of imagination of the woman, who was seeing her husband cleaning. This is the secret of the advertisements huge success, the source of memes and thousands of middle-aged women swooning over Mr. Clean on social media. With this move, Mr. Clean joined the bandwagon of Super Bowl brands that have used sexual innuendo, however this campaign is not those usual run-of-the-mill advertising effort. The aim of the brand was creating a seductive male who would dance his into the heart (or kitchen). The target market for this campaign and product is definitely the middle aged females. The subject the campaign broach is for a co-ed audience, all the way talking about cleani ng and dividing chores between men and women. The ad prompted users to engage with the brand on Twitter. The campaign brought context to it with the help of interest based segmentation (Wedel Kamakura, 2012). Summary Mr. Clean, with its debut ad in Super Bowl, became the most talked about ads. With its television commercial in 1958, within six months it became the best and high-selling household cleaner available in the market. After 60 years of existence, they made it into Super Bowl. Emotional analysis showed the ad brought about joyous emotion mostly, with people saying they enjoyed the ad. Some even went on to express their attraction for the CGI Mr. Clean. The ad flew around the internet and has been described as being bizarre and shareable. It trended on Twitter moments after its airing (Handley, 2017). However, to continue creating a lasting impression and acquire a return on investment, Mr. Clean as a brand requires nurturing new impressions and connections it built with this expensive campaign. The aim of the brand was creating a seductive male who would dance his into the heart (or kitchen). The target market for this campaign and product is definitely the middle aged females. The subje ct the campaign broach is for a co-ed audience. The ad prompted users to engage with the brand on Twitter. The campaign brought context to it with the help of interest based segmentation. References Breslin, S. (2017).Mr. Clean Sexes Up PG's Super Bowl Ad.Forbes.com. Retrieved 5 September 2017, from https://www.forbes.com/sites/susannahbreslin/2017/01/29/mr-clean-sexes-up-pgs-super-bowl-ad/#2145cc312176 Handley, L. (2017).These are the most socially engaging Super Bowl 2017 ads so far.CNBC. Retrieved 5 September 2017, from https://www.cnbc.com/2017/01/31/these-are-the-most-socially-engaging-super-bowl-2017-ads-so-far.html Mr Clean. (2017).Mrclean.com. Retrieved 5 September 2017, from https://www.mrclean.com/en-us Wedel, M., Kamakura, W. A. (2012).Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.