Dodge Ram Quad Cab Advertisement :: Advertising Marketing

Ram Tough The makers of the Ram Quad Cab make the claim that this truck is representative of the new Dodge. This truck is, according to the makers, more comfortable and easier to ride in than other trucks. In addition, loading and unloading people and cargo is made easier when using their truck. The Dodge company makes the claim that their full-size pickup truck is among the best and backs this up with impressive evidence in this advertisement. When Dodge says in their opening sentence that their company is always open for new ideas, they could be suggesting that other companies are not as willing to accept change. They also insinuate that they give people what they want and expect from a truck, resulting in the company's success. Implying that their company is "legendary" because of their reputation for having powerful trucks, they show complete confidence in the fact that their truck is better in its class. This Dodge Ram 4x4, according to the advertisement, is the "first extended-cab pickup ever with four doors", placing it among an elite group of vehicles. It appears that the company is so confident in its product that they even predict it will win a fourth J.D. Power and Associates in the upcoming year. In addition to the evidence, Dodge even makes an appeal to the "common man" by saying that they make their truck roomier mainly because they "think it's a darn good idea", believing that they are providing people with what they have come to expect from them. They emphasize what a "proud" company they are because of their many achievements and their devotion to the consumer. The Dodge company does not make their claims lightly. They back up their statements with strong support. One example of this is their assertion that they have a "roomy, even more economic interior" and a "big, comfortable backseat" that help to separate their truck from the competition. Even more convincing is their factual evidence by J.D. Power and Associates, noted for their credible analysis of cars and trucks, who ranked the Ram Quad Cab as the "Most Appealing Full-Size Pickup" for the third year in a row. These facts, coupled with an appealing and vibrant picture of the truck, draws the reader in and makes him more interested in the product.