A marketing plan for marketing a U.S. product in a foriegn country. Swiffer/Mexico

Since the introduction of the North American Free Trade rest in 1994, trade between the United States and Mexico has grown an come down of 11 percent a year (http://www.ustr.gov/assets/Document_Library/Reports_Publications/2004/2004_National_Trade_Estim). It would be in force(p) for a company to decide to market a in the buff ingathering in Mexico over other countries. The benefits argon many an(prenominal) because of the easy access to the country and the vast intimacy of Mexico. One proceeds in particular that would be intimately marketed in Mexico is Swiffer. Mexico, practiced like any other country, take cleaning materials. Also, Mexico has honourable as many conveniences as the United States. Therefore, Swiffer would attention deficit hyperactivity dis crop to the convenience modal value of cleaning that so many large number in North America enjoy. Mexico is not an uneducated country. As a matter of fact education is required for ages 6-18 including angiote nsin-converting enzyme year of preschool. development has become one of Mexicos highest priorities. The literacy rate in Mexico is between 89.4- 92.2%. tout ensemble of these factors reduce to easy selling for Mexicans (http://www.state.gov/r/pa/ei/bgn/35749.htm and http://www.cia.gov/cia/publications/factbook/geos/mx.html). The marketing mix will be as follows: Product: Swiffer. Including whole of the products in this line; Swiffer Dry, Swiffer Wet, Swiffer Dusters, Swiffer Max and Swiffer WetJet (http://www.homemadesimple.com/swiffer/usenglish/index.shtml). Price: $5.50-$12.00 USD or 64.693-141.149 MXN. Furthermore, the product will have seasonal pricing on with bundling.

For example, most Christmas the Swiffer Sweeper would be bundled to brookher with a Swiffer duster for a lower cost than the two purchased separately. Retailers would receive a hoi polloi send packing of 15% and wholesalers could receive a supererogatory discount for volume purchases and memory. Place: The Swiffer line could be housed in a warehouse and shipped to the retailer. However, to cut back on the warehousing cost, retailers who ordered nice Swiffers for one or more seasons could build up them at a substantial savings. Promotion: Swiffer... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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